Business Analytics

4 Steps to Smarter Technology Planning for Consumer Goods Businesses
From apparel to home furnishings businesses, consumer goods organizations should reevaluate their systems periodically to ensure strategies and technology are aligned with current and future objectives and also meet return on investment (ROI) objectives. Here are four key steps.
Why Customer Predictability Modeling Will Dictate CPG’s Winners in 2022
In a digital-centric world, how customers interact and align with brands is far different — meaning CPG companies can no longer rely on retailers alone for sales and customer feedback. Learn more.

Building a MarTech Strategy that Bridges the Consumer Proximity Gap

The MarTech stack is complex and underutilized. In this webinar’s transcript, learn how simplifying your technology and marketing efforts can help you bridge the consumer proximity gap and drive higher acquisition rates.
Real Talk: True Digital Transformation Starts With an Omni-Commerce Revelation

Consumers are moving fast, and in order for CPG brands and manufacturers to keep pace, they need accurate and actionable insights… fast.
Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps

Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.
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Driving Preparedness and Enhancing Data with AI

Conor Keane, president and CEO of Spring Global, shares best practices for implementing AI within the consumer goods space, and how the technology can help drive business and streamline processes.
How to Respect Privacy and Still Win with Advertising

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.
Location Data Can Make or Break the Consumer Experience

If location information, and the information about the services available at that site, is not accurate and up to date at all times, businesses run the very real risk of losing buyers.
4 Supply Chain Predictions for 2022

Anticipating changing market dynamics will help to mitigate risk and ensure a smooth and successful supply chain future. Learn about the opportunities and challenges that may arise in 2022.
Is there a More Difficult (or More Important) Time for RGM Decision Making?

Self-teaching algorithms can disrupt the RGM toolkit, especially when powered by the deluge of new data sources now available, such as coronavirus trends, real estate price data, and consumer sentiment.

4 Steps to Smarter Technology Planning for Consumer Goods Businesses

Why Customer Predictability Modeling Will Dictate CPG’s Winners in 2022

Building a MarTech Strategy that Bridges the Consumer Proximity Gap

Real Talk: True Digital Transformation Starts With an Omni-Commerce Revelation

Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps

Driving Preparedness and Enhancing Data with AI

How to Respect Privacy and Still Win with Advertising

Location Data Can Make or Break the Consumer Experience

4 Supply Chain Predictions for 2022

Is there a More Difficult (or More Important) Time for RGM Decision Making?