Case Studies

CGT chatted with Happy Products co-founder to learn how they're currently navigating two eternal CPG questions: How do you marry startup magic with the foundation to scale? And what do you bring to the table for your retail partners that’s a little special?

A few years post-investment, the home decor company has cut the length of its sales cycle to help more than double annual sales.

Ghirardelli Chocolate Company is strengthening its e-commerce strategy and taking the next steps to increase product creative and marketing effectiveness through a new conversion optimizer app.

Sports equipment company Wilson Sporting Goods is advancing its product development capabilities by tapping 3D printing technology. Get the details from Glen Mason, director of advanced manufacturing.

In this conversation with CGT, Mathieu Pappalardo, vice president of Materne procurement, explains how the company cut packaging costs while simultaneously expanding and bolstering its supplier network.

Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf.

Jonathan Plows, channel director at Suntory Beverage & Food GB&I, shared how the UK’s third largest soft drinks manufacturer is taking the approach of a collaborative pricing strategy with retailers, consumers, and third-party partners.

Sometimes data leads the way to new and exciting opportunities; sometimes it prevents us from making profoundly terrible decisions; and sometimes it simply helps us understand the sky isn’t falling.