Price Optimization

Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf.

Unilever is tackling the challenge of excess and aging inventory, investing in technology that streamlines processes to embrace a sustainable, circular approach to lengthening shelf life.

Jonathan Plows, channel director at Suntory Beverage & Food GB&I, shared how the UK’s third largest soft drinks manufacturer is taking the approach of a collaborative pricing strategy with retailers, consumers, and third-party partners.

Deliver triple win for retailers, consumers, and FMCG organizations

View On-Demand: Paul Tabet, global commercial leader and ex. commercial sales VP, PepsiCo, and Ras Gill-Boulos, CMO at Explorium joined CGT to discuss how CPGs are strategizing to achieve profitable growth while operating in a resource-constrained environment

Kantar XTEL published the 3rd edition of its Global Revenue Growth Management, highlighting how three years of unrest have impacted performance and priorities among FMCG’s; revealing their perspectives on retail partners, the current and future state of the industry, as well as on their own evolving objectives and priorities.

In this infographic,  discover actionable insights and strategies to optimize your RGM operations, enhance collaboration with retailers, and maximize profitability, with stories of success from The Kraft-Heinz Company, Altria Group, Coca-Cola, and more. 

Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.