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Effective Go-to-Market Strategies for CPG Growth
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Consumer packaged goods companies find themselves adapting to shifting consumer behaviors in the wake of a weakened economy and high inflation, both of which were influenced by the pandemic. Although consumer demand and purchases are expected to remain strong, changing shopper habits compel CPGs to adapt as well – often at high speed.
Paul Tabet, global commercial leader and ex. commercial sales VP, PepsiCo, and Ras Gill-Boulos, CMO at Explorium joined CGT to discuss how CPGs are strategizing to achieve profitable growth while operating in a resource-constrained environment, and how companies are targeting effective go-to-market strategies for growth.
Watch the webinar to learn:
Paul Tabet, global commercial leader and ex. commercial sales VP, PepsiCo, and Ras Gill-Boulos, CMO at Explorium joined CGT to discuss how CPGs are strategizing to achieve profitable growth while operating in a resource-constrained environment, and how companies are targeting effective go-to-market strategies for growth.
Watch the webinar to learn:
- Recent changes in the CPG sales landscape and how these shifts can impact the identification of relevant targets.
- White space analysis and getting a real picture of growth opportunities
- Applying data for pricing and promotions – the kinds of data that are necessary and how to implement them for efficiency
- How is GenAI affecting the CPG industry beyond the buzz and how these tools can deliver business data attributes and proprietary signals that were not possible before
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