ARTICLES BY THIS AUTHOR
- 9/10/2024
Walmart Is Most AI-Ready FMCG Retailer — By Far: IHL
Walmart is leading fast-moving consumer goods (FMCG) retailers in a big way when it comes to artificial intelligence readiness, according to a new report from IHL Research. - 9/5/2024
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules
It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners. - 8/29/2024
‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting
Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs. - 8/27/2024
Harry’s Teams for New Subscription Platform
DTC subscription trailblazer Harry’s is putting one of its core competencies in the hands of a new provider. - 8/27/2024
Campbell’s Sells Pop Secret
Campbell Soup Company has sold off its Pop Secret popcorn business to Our Home, a better-for-you snack company. - 8/20/2024
Walmart’s Generative AI Investments Fuel E-commerce Impulse Purchases
Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally. - 8/13/2024
Where Generative AI Investors are Finding ROI
As organizations grapple with determining ROI of generative AI investments — complicated by a growing sea of “is-it-a-bubble-or-is-it-not” chatter — a new survey seeks to provide insight into early-adopter learnings. - 8/12/2024
Halfday Jumps On Gopuff’s New Ads Platform
The beverage market is a crowded place, and emerging brand Halfday is getting more serious about conversions. - 8/9/2024
Coca-Cola Research Councils Put Retail Labor as Top Priority
CPGs have a lot at stake when it comes to smoothly running stores. For The Coca-Cola Company, this means helping retailers recruit and retain labor has become not just a priority but rather a collective responsibility of the entire consumer goods industry. - 8/8/2024
Premium Hair Products Thriving Online: Circana
Most prestige hair sales are occurring online, and the trend has no indication of slowing.