ARTICLES BY THIS AUTHOR
- 9/13/2024
Grove Collaborative Gets Tech Stack Overhaul to Streamline Operations
Grove Collaborative is overhauling its tech stack, investing in several areas, including e-commerce, mobile, and subscriptions. Learn more. - 9/13/2024
Campbell’s Manju Madhavan Discussing AI in Action at Consumer Goods Sales & Marketing Summit
Manju Madhavan, IT director, and business partner for digital commerce and emerging technologies at the Campbell Soup Company, will be speaking at the Consumer Goods Sales & Marketing Summit this month. - 9/13/2024
Mattel Names Ken Wee EVP and Chief Strategy Officer
Toy manufacturer and entertainment company Mattel is looking to elevate its strategic planning, naming Ken Wee as its executive vice president and chief strategy officer. - 9/12/2024
Unilever Pilots Analytics-Powered Skincare Personalization With Pond’s
Unilever launched the pilot program through the Pond’s Skin Institute in partnership with health care and beauty care chain Watsons in the Phillippines. Get more details. - 9/12/2024
General Mills To Drop North America Yogurt Business
General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details. - 9/10/2024
Campbell’s Dropping ‘Soup’ as Part of Transformation
Campbell’s still plans to deliver on the soup category, but it’s looking to drop the identifier from its name as part of larger transformation efforts. Learn more. - 9/10/2024
A Sidekick for Creatives: Reckitt’s Imteaz Ahamed To Talk GenAI Support at CG Sales & Marketing Summit
During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams. - 9/10/2024
Mike Clawson To Drive Simply Good Foods Omnichannel Growth With Advanced Analytics
As part of Simply Good Foods’ multi-year growth plan, the company has named a new chief customer officer. Learn more. - 9/10/2024
Multimodal Intelligence the Future of GenAI, Per Gartner
Multimodal GenAI solutions may have an advantage in human-AI interactions, per Gartner. Learn more. - 9/9/2024
Perry Ellis Gets Retail Execution Boost With ‘One-Stop-Shop’ Operations
Perry Ellis International is bolstering its retail execution operations by investing in one-stop-shop technology that will support the company’s in-store merchandising efforts with retail partners like Macy’s, Dillard’s JCPenney, and Kohl’s.