Consumer Analytics

Tip of the Spear Technology: Trendalytics

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.
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Could Your Brands Adapt To a World of Effortless Health?

As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?
Rebecca Minkoff Launches Online Loyalty Program

The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience.
Readers' Choice 2018: Editors' Picks

A short list of additional vendors providing unique value to the consumer goods industry
Readers' Choice Survey 2018: Consumer Experience Management

The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.
Snickers Bases Coupon Value on Social 'Hanger'

The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.

Consumer Study Drives BIC to Expand DTC Brand on Amazon