Business Intelligence (BI)

Many CG and retail companies have been either upgrading or overhauling their tech stack. What often bottlenecks progress is a lack of understanding in how to handle the data that comes with these infrastructure updates.

Unilever is ramping up its R&D efforts, launching initiatives across its tech-powered innovation labs, including Horizon3 Labs and the Datalab Ecosystem, both of which saw major developments in November.

In an effort to reduce cart abandonment and re-engage its consumers, The Honest Company has been working with paid media to elevate targeted audience marketing and drive increased conversion rates.

How companies like Colgate-Palmolive, Henkel, and PepsiCo are working to meet today’s new data mandates

With the rise of digital marketing, a transformative change has emerged, enabling direct-to-consumer (D2C) brands to harness rich datasets and establish powerful marketing connections.

Hormel is moving towards a holistic approach for its business, making progress on a three-year end-to-end transformation journey that’s touching on several supply chain improvements across inventory, distribution, manufacturing, and more.

Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.

Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility.