Artificial Intelligence

Diageo's scotch brand Johnnie Walker is running a generative-AI powered consumer experience to create personalized packaging.

Laundry lifestyle needs and trends have changed over the years and Unilever is looking to stay ahead of this transformation by forming a data partnership with Samsung to help develop innovative solutions within the category.

Procter & Gamble’s internal generative AI tool, known as ChatPG, has reached 30,000 users, as artificial intelligence upskilling becomes part of the company’s standard onboarding procedure.

The Bel Group is integrating artificial intelligence into its manufacturing operations to boost sustainability efforts.

While generative AI is expected to play an increased role in digital customer journeys, very few people are currently turning to tools like ChatGPT for answers, according to one report.

XTEL shares insights on how to set up the right AI models for RGM success

The company is securing a partnership with Microsoft to use artificial intelligence and cloud-supported data and analytics tools to simplify and digitize its front and back ends and introduce efficiencies across the value chain.

Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves.