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Tech Transformation Video: AllSaints’ James Reid Talks Innovation, Personalization, and Unified Commerce

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James Reid, chief innovation officer at AllSaints, discusses the fashion brand’s approach to personalizing the customer journey and blending the lines between brick-and-mortar and digital experiences.


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Listen to the extended version of this interview on the Tech Transformation podcast to learn more, and subscribe for future episodes.

Tech Transformation is also published on RIS News 

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