Retail Execution

As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes. 

Sarah Clarkson, president and CEO of Marketsupport Canada, and Matthew Brogie, CEO of Repsly, dive into how use cases in image recognition are helping to unlock next-level innovation in the CPG and retail space.

WK Kellogg is optimistic about the impact of its new marketing model thanks to early success with its largest brand.

As Beard Club seeks to evolve from DTC darling to omnichannel stalwart, the company is bullish on the consumer insights diamonds it can mine in partnership with its newest customer: Target.

BlueTriton, Dude Wipes, and Mars-owned brand Trü Frü are aiming to maximize their capacity to respond to and leverage merchandising signals through a new in-store execution tech investment.

Learn how major CPG companies like PepsiCo, Unilever, and The Hershey Company are tapping into intelligent tools that monitor inventory levels, identify promotion and pricing opportunities, and provide powerful visual merchandising suggestions in order to win consumers over at the shelf.

As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.

While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.