Generative AI is on virtually every company’s agenda, but many consumer goods companies are still struggling to move beyond ideas on paper or proof of concepts (POCs).
The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.
As part of its artificial intelligence exploration, Aldo has developed a demand forecasting machine learning model known as “Delphine” to help ensure inventory is available regardless of the channel, from in-store to TikTok Shop.
CEO Gonzalve Bich details Bic's innovation and R&D cycle, which is using technologies like AI and ML, along with consumer insights, to expedite go-to-market timelines.