Machine Learning

Generative AI is on virtually every company’s agenda, but many consumer goods companies are still struggling to move beyond ideas on paper or proof of concepts (POCs).

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.

AB InBev implemented BEES in 2016 and the company continues to reap the rewards from the e-commerce and data-sharing platform.

As part of its artificial intelligence exploration, Aldo has developed a demand forecasting machine learning model known as “Delphine” to help ensure inventory is available regardless of the channel, from in-store to TikTok Shop.

The Bel Group is integrating artificial intelligence into its manufacturing operations to boost sustainability efforts.

CEO Gonzalve Bich details Bic's innovation and R&D cycle, which is using technologies like AI and ML, along with consumer insights, to expedite go-to-market timelines.

Learn key factors in building a business case, including how to measure ROI, gaining stakeholder buy-in, and the value of partnerships.

Learn how companies like Unilever, Reynolds American, Kellanova, and more are working to close the gap between experimentation and scaling.