Getting More Data — and Value — from Consumer Insights

Direct-to-consumer business leaders know standing out from the competition starts with data — collecting better data and leveraging it in powerful new ways. After all, accessing first-party data to better understand customers has been a driving force behind DTC channels. 

But as DTC gets more crowded, today’s brands need new ways to keep the results coming. Learn how such CPGs and retailers as Tapestry, Hershey, and CVS are doing just that.