Digital Marketing

The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.

General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.

The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement.

Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor.

Two Unilever executives — Ryu Yokoi, chief digital officer of personal care NA and U.S. media, and Aaron Sobol, head of media investment for the U.S. business — recently shared details with CGT about their success with streaming and live media partnerships.

WK Kellogg is optimistic about the impact of its new marketing model thanks to early success with its largest brand.

The company has now entered into a new digital format via exclusive ad-supported streaming channels. Learn more.