Consumer Engagement

Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques.

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.

Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.

As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes. 

Download for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt.

Bag and luggage brand Vera Bradley is undergoing a rebranding in order to reinvigorate the business and restore brand relevance.

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.