Coca-Cola Co.

Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.

CPGs have a lot at stake when it comes to smoothly running stores. For The Coca-Cola Company, this means helping retailers recruit and retain labor has become not just a priority but rather a collective responsibility of the entire consumer goods industry.