Clorox Co.

The Consumer Brands Association has formed a search committee to recruit for a new president and CEO.

The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement.

As part of the company’s digital transformation and personalization strategies to bolster operations and customer relationships, the company is looking toward generative AI.

Clorox CEO Linda Rendle detailed the company’s journey since the cyber attack, which reduced shipping and increased consumer product availability issues. Learn about the transformation journey.

Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility.

Order processing is operating at a lower rate and Clorox is encountering increased consumer product availability issues.

For The Clorox Company, investing in data cleanrooms has become a strategic imperative in today’s new marketing landscape. 

Clorox shared details on its ERP and supply chain investments as the company navigates the ongoing volatile environment.