News Briefs

Placer.ai and dunnhumby announced an innovation partnership in the U.S. By combining location data, behavioral science, and dunnhumby expertise in retail consulting, the partnership will introduce a new range of connected insights from dunnhumby, powered by Placer.ai’s suite of location data.

As part of the partnership, dunnhumby and Placer.ai will provide services such as collaborative proposition building, go-to-market strategy, and access to the Placer.ai Partner Program (including 1,600-plus Placer.ai customers and 10,000-plus users). In addition, the partnership is enabling the firms to explore new connected data sets across Placer’s partner network.

“Much like last year, 2024 will be a year of increased competition,” said Matt O’Grady, president for the Americas at dunnhumby. “It’s never been more important for retailers – especially in sectors like grocery, pharmacy, and convenience — where differentiation has become challenging – to develop the right value proposition for their customers and to holistically understand their shoppers' journeys. In the past, customer journeys in-store and out-of-store were viewed in isolation. Integrating these insights into a holistic journey creates a great opportunity for retailers to better understand their customers and influence what brings them to the stores.”

“Placer’s ultimate mission is to unlock the power of analytics to help empower businesses to improve their decision making and drive tangible business goals,” said Mark Bowan, head of partner programs of Placer.ai. “The partnership with dunnhumby is a clear step in that direction bringing together industry leading insights, perspectives and analysis in order to better inform strategy and decision making.”

As the consumer goods industry dives deeper into leveraging data and analytics to inform its business strategies, companies are looking to hire talent with niche skills that support these initiatives. AI and analytics vendor Fractal has partnered with Coursera, online learning platform, to help individuals acquire these skills. 

The companies introduced a new Data Science Professional Certificate, which teaches participants the skills necessary for an entry-level data scientist role. 

The eight-course program will include sessions on Python, SQL, Power BI, machine learning, and more, moving beyond operational knowledge. It is open to anyone regardless of prior experience or skills. 

Srikanth Velamakanni, co-founder, group chief executive and vice chairman of Fractal, said that in order to be successful, people will need to adapt and learn to learn.

"In this age of AI, half-life of knowledge is shrinking rapidly," added Velamakanni. “This certificate will help learners master the basics of data science and power enterprise decision-making."

• Also read: Unilever Ramps Up R&D With Collaborative Data and AI Centers

Coursera chief content officer Marni Baker Stein said Fractal Analytics will prioritize the credential when evaluating job candidates.

Earlier this year, CGT predicted that data science-related jobs would grow in popularity in the next several years, naming VP of Decision Intelligence as a potential job title we may see emerge. 

Colgate-Palmolive, for example, is currently exploring the future of decision intelligence and what new roles will be required to support it. The company is already democratizing analytics across the enterprise by investing in supply chain analytics engineers for a dedicated analytics catalyst team, and also a coach to lead them. 

Peloton has named Lauren Weinberg as its new chief marketing officer. 

Most recently SVP and chief marketing and revenue officer for QuickBooks at Intuit, Winberg will replace Leslie Berland. She’ll report to Peloton CEO Barry McCarthy and be a member of the fitness equipment manufacturer’s leadership team. 

• See also: Peloton Leverages AI-Powered Workload Prediction and Automated Resource Optimization Tech

Prior to Intuit, Weinberg led global marketing and communications as CMO for payment solution provider Square. She’s also held marketing roles at Yahoo, MTV and AOL, and she shared in a statement announcing her appointment that she’s an “active member of the Peloton community. 

"Lauren's growth-first mindset, coupled with her proven ability to deliver growth at scale will be critical assets for our revitalized brand," said McCarthy in a statement. "She thrives on understanding both the art and science of effective and impactful marketing strategies for companies, to build awareness and engagement, identify new audiences, and drive customer conversion, all ambitions key to the Peloton growth strategy." 

Keurig Dr Pepper revamped its executive leadership team as it sets the stage for its CEO transition to Tim Cofer.   

Among the changes for the No. 48 publicly owned consumer goods company, all of which are effective Nov. 6: 

Andrew Archambaul was named president, U.S. refreshment beverages. He is currently president, commercial and beverage concentrates. In his new role, he’ll lead all aspects of the business segment, including marketing, fountain foodservice, concentrate sales, and KDP's nationwide direct store delivery (DSD) network. Archambaul joined the company in 2017.

• See also: Keurig Dr Pepper’s Stake In La Colombe Brings It Into KDP DSD Fold
   

Patrick Minogue, currently SVP and general manager, coffee, was promoted to president, U.S. coffee, where he’ll be tasked with growing the single-serve coffee category. He joined the company in 2015. 

Sudhanshu Priyadarshi, CFO, will expand his role to include the position of president, international, with responsibility for Keurig Dr Pepper Canada and Grupo Penafiel, KDP's Canada and Mexico businesses, respectively.  

Monique Oxender has been named chief corporate affairs officer. She was previously SVP and chief sustainability officer. 

Mauricio Leyva, who has led KDP’s international businesses as group president, will move to an advisory role in 2024. 

All other Keurig Dr Pepper ELT members continue in their roles.

Spirits company Beam Suntory is elevating its retail media efforts via a pilot partnership that gives the company access to consumer behavior and product purchase data. 

The company is leveraging an Instacart and Trade Desk partnership to scale retail media efforts, tapping into consumer intelligence such as category-based purchase data. 

[Also read: Beam Suntory Names Hernán Tabah New SVP and Chief Digital and Technology Officer]

Beam Suntory will be able to layer these insights within their programmatic campaigns in the Trade Desk to create audience segments like:

• Consumers who purchased within their category, but not from their brand
• Consumers who purchased their brand
• Lapsed brand purchasers
• Audiences who have never purchased their brand

“As a world leader in premium spirits, Beam Suntory is driving growth through quality craftsmanship, consumer connections, and entrepreneurial spirit,” said Brittney Duncan, sr. director NA media and digital marketing, at Beam Suntory, in a statement. 

She added that retail media is an important channel in their portfolio marketing mix and the pilot will help drive performance for their brands and scale retail media efforts across their programmatic campaigns.”

Garrett Brands LLC., known for brands like Garrett Popcorn Shops and Frango Chocolate, has teamed with ToolsGroup to leverage its a suite of AI-based supply chain planning functions to help to increase growth while maintaining product freshness and customer satisfaction.

The technology will impact demand forecasting and planning, replenishment, and inventory optimization, using a built-in probabilistic forecast to understand inventory demands based on market uncertainty. Garrett Brands is expected to leverage ToolsGroup’s native AI and automation to help navigate perishability amid network expansion and the complexity of multiple channels.

The technology is also designed to help streamline operations and boost efficiency while expanding digitalization efforts to fuel organizational growth. 

Garrett Popcorn has been a renowned Chicago staple for over 70 years, with retail shops in eight countries, and Frango Chocolate has been in business for over 100 years.